This article provides a comprehensive analysis of the institutional development of the public relations (PR) system of political parties in Uzbekistan. It examines theories of political communication, contemporary PR models, and their application within the national political system. Particular attention is paid to the mechanisms of interaction between political parties and the public, information policy, and the enhancement of effectiveness through digital communication tools. Based on a comparative analysis of national and international studies, the article identifies the existing challenges in this field and substantiates the prospects for its further development.

political party, public relations, PR, political communication, institutional development, civil society, democracy, information policy.

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