This article analyzes the key factors in understanding and strengthening national identity in an era of rapid globalization and the development of digital information technologies. The swift dissemination of cultural, political, and social information through the global information space requires new approaches to preserving national values and identity. Content analysis and comparative methods were used as the research methodology. The results indicate that factors such as education, digitization of cultural heritage, active participation in social networks, and national branding play a central role in reinforcing identity. The article proposes strategic approaches in these areas.

National identity, identity, global information space, digital culture, cultural heritage, social networks.

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