This article analyzes the theoretical foundations and practical aspects of an axiological model for developing media-philosophical knowledge in higher education. It highlights the factors influencing students’ consciousness in the digital information space, the necessity of understanding media manipulation, and the formation of media culture. The study reveals the content of a model consisting of axiological, cognitive, reflective, and ethical components, and proposes effective pedagogical solutions aimed at developing media-philosophical competencies.

media philosophy, axiological model, media culture, media literacy, critical thinking, value system, media axiology, spiritual immunity, digital society, media manipulation.

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