The article offers a systematic lingvopoetic investigation into the phonopoetic characteristics of samples of Uzbek folk oral creativity. It provides an in-depth analysis of the poetic mechanisms of phonetic-stylistic devices – alliteration, assonance, gemination, and onomatopoeia – in generating rhythm, musicality, emotional-expressive impact, and mnemonic function across folklore genres, including tongue twisters, proverbs, lullabies, and others. The study scientifically substantiates the central role of phonopoetics in shaping the aesthetic integrity of artistic texts and underscores the relevance of phonetic units as a priority direction in Uzbek linguistics.

Lingvopoetics, folklore, assonance, gemination, onomatopoeia, emotional-expressive expressiveness.

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