This study examines the role of the Tashkent fairs in the socio-economic and cultural life of the Turkestan region during the late nineteenth and early twentieth centuries. The fairs are analyzed not only as centers of commercial exchange but also as important social spaces where intercultural communication, theatrical and circus performances, folk entertainments, and craft exhibitions took place. Special attention is paid to the impact of the Russian Empire’s economic policy on processes of regional integration, urbanization, and modernization. The results demonstrate that the Tashkent fairs functioned as a multifunctional historical institution combining economic exchange with cultural transformation.

Tashkent fairs, Turkestan region, economic exchange, cultural transformation, urbanization, modernization, handicrafts, consumer culture, Russian Empire, intercultural communication, social integration, folk performances.

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