This article examines the role of Chinese rhetoric in world linguistics based on modern scholarly research. The study highlights the distinctive features of Chinese written and spoken discourse and reveals its differences from Western rhetorical traditions.

Chinese rhetoric, discourse, contrastive rhetoric, written discourse, communication, pragmatics.

Kirkpatrick, A., & Xu, Z. (2012). Chinese Rhetoric and Writing: An Introduction for Language Teachers. Parlor Press.

Jian, K. (1984). A Study of the Influence of the Chinese Rhetorical Tradition on Current Speeches by Chinese Speakers in the Republic of China. MA Thesis, South Dakota State University.

Mao, L. M. (2006). Reading Chinese Fortune Cookie: The Making of Chinese American Rhetoric. Utah State University Press.

Liu, Y. (1996). “To Capture the Essence of Chinese Rhetoric.” Rhetoric Review.

Lu, X. (1998). Rhetoric in Ancient China, Fifth to Third Century B.C.E.

You, X. (2010). Writing in the Devil’s Tongue: A History of English Composition in China.

Connor, U. (1996). Contrastive Rhetoric: Cross-Cultural Aspects of Second-Language Writing.

Kaplan, R. (1966). Cultural thought patterns in intercultural education.

Confucius. Analects

Mencius. The Book of Mencius.

Drury, S. (2015). Incorporating Confucius into rhetorical theory studies.

Xu, Z. (2012). Chinese writing traditions and academic discourse.

Mao, L. M. (1996). Chinese rhetorical tradition and comparative rhetoric. PhD Dissertation, Purdue University.

Swales, J. (1990). Genre Analysis.

Hyland, K. (2005). Metadiscourse in Academic Writing.