This article provides a critical analysis of the concepts of aesthetic taste and artificial beauty within the context of contemporary mass culture. It examines the beauty standards disseminated through social media and digital platforms, as well as their impact on individuals’ psychological states and social consciousness. The widespread prevalence of artificial beauty is discussed in terms of its limitations on individuality and effects on national aesthetic values. The article emphasizes the importance of preserving and renewing national aesthetics in the face of global processes.

aesthetic taste, artificial beauty, mass culture, globalization, aesthetics, art, psychological impact, ethics.

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