This study examines the socio-cultural identity formation of Uzbek youth in the context of globalization. As traditional values increasingly interact with global influences, young people in Uzbekistan navigate complex processes of cultural adaptation. The research employs mixed methods, combining quantitative surveys with qualitative content analysis of social media platforms. Findings reveal three distinct identity patterns: traditional (25%), hybrid (40%), and globalized (35%). Key influencing factors include family (85%), social media (70%), and education (45%). Statistical analysis using SPSS showed significant correlations between media consumption and identity types (r=0.42, p<0.01). The study highlights how digital platforms facilitate new forms of cultural synthesis while traditional institutions maintain strong influence. These insights contribute to ongoing debates about cultural preservation in globalizing societies and offer practical implications for educational policymakers. The research particularly underscores the need for culturally responsive curricula that bridge traditional values with contemporary realities. Limitations include sample concentration in urban areas, suggesting need for broader regional studies.

globalization, youth, Uzbekistan, socio-cultural identity, traditions, modernity.

Huntington, S. (2020). Madaniyatlar toʻqnashuvi. Toshkent: Sharq nashriyoti.(Asl nomi: "The Clash of Civilizations")

Friedman, T. (2019). Dunyo tekkis: 21-asr qisqa tarixi. Toshkent: Yangi asr avlodi. (Asl nomi: "The World is Flat"

Giddens, A. (2021). Globalizatsiya: Zamonaviy jamiyatning qayta shakllanishi. Toshkent: Akademnashr. (Asl nomi: "Runaway World: How Globalization is Reshaping Our Lives")

Ibroximovich A. K. Innovative thinking and its forms and types of manifestations. European Scholar Journal, 3 (5), 38-41 [Электронный ресурс].

Anvarovich P. A. et al. Sun’iy intelekktning jamiyat taraqqiyotidagi o’rni, foydali va zararli jihatlari //pedagogika, psixologiya va ijtimoiy tadqiqotlar| journal of pedagogy, psychology and social research. – 2024. – Т. 3. – №. 2. – С. 7-13.

Болтаева, Б. Х., & Абдукодиров, П. А. (2022). Образование как фактор развития общества. Журнал социальных исследований, 5(2).

Болтаева, Б. Х., Султонова, Л. Б., & Юсупова, Н. О. Веб-квест как средство развития навыков информационной деятельности на уроках технологии web quest is a development of informational source in technology. Bbc 94 Z 40, 152.

Хашимова, Г. Ф., & Султанова, Л. Б. (2022). Hamkorlik pedagogikasi asosidagi interfaol metodlarning samaradorligi. Журнал социальных исследований, 5(2).

Хусанова, К., Султанова, Л., Хусанбаева, Ю. и Абдурахимова, Д. (2020). «Средний возраст» как лучшее время человеческой жизни. Международный журнал психосоциальной реабилитации , 24 (2), 332-337.

Хашимова, Г. Ф., & Султанова, Л. Б. (2021). Совершенствование социальной сферы в рамках повышения качества жизни населения. Журнал социальных исследований, (SI-1).

Fukuyama, F. (2017). Tarixning oxiri va oxirgi odam. Toshkent: Sharq. (Asl nomi: "The End of History and the Last Man")