Articles
| Open Access |
DOI:
https://doi.org/10.37547/supsci-ojss-06-01-17
“INFLUENCER” AND “BLOGGER”: A SCIENTIFIC AND THEORETICAL ANALYSIS OF INFLUENCER ACTIVITIES
Dilnavoz O. Tadjibayeva ,Abstract
This article analyzes the scientific and theoretical essence of the concepts of “influencer” and “blogger,” which are widely spread in the modern digital communication environment. The similarities and differences between these two terms, the factors shaping influencer activity, methodological approaches, as well as their impact on society – particularly on the consciousness of youth – are examined from the perspective of social sciences. The study relies on scientific views and findings advanced in philosophy, sociology, communication theory, media studies, and psychology.
Keywords
Influencer, blogger, youth, digital communication, content, social networks, influence.
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Copyright (c) 2026 Dilnavoz O. Tadjibayeva
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