This article provides a museological analysis of the exposition at the Afrasiab Museum, part of the Samarkand State Museum-Reserve, based on modern principles of museology. The exposition's approach to displaying archaeological finds in connection with their original environment and architectural reconstructions is highlighted as a major achievement. However, visual analysis reveals several issues, including inadequate targeted lighting, uniform placement of artifacts in display cases regardless of their significance, and a lack of modern multimedia tools. The article proposes scientifically grounded recommendations for aligning the museum's exposition with international standards, specifically through the implementation of focused lighting, interactive models, and advanced design solutions.

Afrasiab Museum, museology, exposition, archaeological heritage, museumification, reconstruction, multimedia technologies.

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