The article examines the social stages through which an ethosphere is formed in the media space by integrating philosophical-axiological, institutional, and platform-governance perspectives. The central problem is that moral values in digital communication are often acknowledged at the declarative level, while the mechanisms that translate them into editorial routines, audience conduct, content moderation, and algorithmic ranking remain insufficiently systematized. The study aims to provide an operational definition of the “media ethosphere” and to develop a model explaining its social formation. Dialectical, axiological, hermeneutic, comparative, systemic-functional, and conceptual content-analysis methods were employed. Uzbek philosophical approaches to values, moral norms, spiritual environment, and self-regulation were compared with international theories of media ethics, the infosphere, mediatization, platform governance, and the public sphere. The findings propose a six-stage cyclical model consisting of value articulation, normative codification, institutional consolidation, communicative socialization, platform-algorithmic reproduction, and reflexive co-regulation. The study’s novelty lies in an operational definition of the media ethosphere and a 0–100 “Media Ethosphere Maturity Index”. The model can be applied by newsrooms, digital platforms, media-education institutions, and independent monitoring bodies to assess and improve the ethical quality of mediated communication.

media ethosphere, media space, moral value, social stage, mediatization, platform governance, algorithmic ranking, co-regulation, media literacy, ethical index.

Simkin G.N. Rozhdenie etosfery // Voprosy filosofii. – 1991. – № 1. – S. 95–103.

Sher A. Axloqshunoslik: darslik. – Toshkent: O‘zbekiston faylasuflari milliy jamiyati nashriyoti, 2010. – 328 b.

Nazarov Q. Qadriyatlar falsafasi (Aksiologiya). – Toshkent: O‘zbekiston faylasuflari milliy jamiyati nashriyoti, 2004. – 196 b.

Erkayev A. Ma’naviyat va taraqqiyot. – Toshkent: Ma’naviyat, 2009.

Yusupov E. Inson kamolotining ma’naviy asoslari. – Toshkent: Universitet, 1998.

Muhammadjanova L., Sher A., Shadimetova G. Axloq falsafasi. – Toshkent, 2023.

Habermas J. The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. – Cambridge, MA: MIT Press, 1989.

Floridi L. The Ethics of Information. – Oxford: Oxford University Press, 2013. DOI: 10.1093/acprof:oso/9780199641321.001.0001.

Couldry N., Hepp A. The Mediated Construction of Reality. – Cambridge: Polity Press, 2017.

Gillespie T. Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions That Shape Social Media. – New Haven: Yale University Press, 2018.

Ward S.J.A. Ethics and the Media: An Introduction. 2nd ed. – Cambridge: Cambridge University Press, 2020. DOI: 10.1017/9781108779340.

White J.B. Infosphere to Ethosphere: Moral Mediators in the Nonviolent Transformation of Self and World // International Journal of Technoethics. – 2011. – Vol. 2, No. 4. – P. 1–18. DOI: 10.4018/jte.2011100104.

Scharlach R., Hallinan B., Shifman L. Governing principles: Articulating values in social media platform policies // New Media & Society. – 2024. – Vol. 26, No. 11. – P. 6658–6677. DOI: 10.1177/14614448231156580.

Guenduez A.A., Walker N., Demircioglu M.A. Digital ethics: Global trends and divergent paths // Government Information Quarterly. – 2025. – Vol. 42. – Article 102050. DOI: 10.1016/j.giq.2025.102050.

Sixto-García J., Palomo B., Peñafiel C. Editorial: Self-regulation and co-regulation as governance solution // Frontiers in Communication. – 2024. – Vol. 9. – Article 1529021. DOI: 10.3389/fcomm.2024.1529021.

Anom E., Rassanjani S. Digital ethics, cultural values, and self-regulation of social media activities in Indonesia and Malaysia // Frontiers in Communication. – 2026. – Vol. 11. – Article 1745680. DOI: 10.3389/fcomm.2026.1745680.

Brough M., Literat I., Ikin A. “Good Social Media?”: Underrepresented Youth Perspectives on the Ethical and Equitable Design of Social Media Platforms // Social Media + Society. – 2020. – Vol. 6, No. 2. DOI: 10.1177/2056305120928488.

UNESCO. Guidelines for the Governance of Digital Platforms: Safeguarding Freedom of Expression and Access to Information through a Multi-stakeholder Approach. – Paris: UNESCO, 2023.

UNESCO. Recommendation on the Ethics of Artificial Intelligence. – Paris: UNESCO, 2021.

International Federation of Journalists. Global Charter of Ethics for Journalists. – Tunis, 2019.

O‘zbekiston Respublikasining “Ommaviy axborot vositalari to‘g‘risida”gi Qonuni. 2007-yil 15-yanvar, O‘RQ–78-son (amaldagi tahrir).