This scientific article comprehensively examines the essence of the concept of social activity, its genesis, socio-philosophical and sociological nature, as well as the principles of methodological analysis. It reveals the forms of manifestation of social activity, its subjective and objective determinants, and its structural-functional, axiological, and synergetic criteria under modern societal transformation and digitalization. The article proposes a multi-level (micro, meso, macro) methodological model for assessing social activity, consisting of scientific conclusions aimed at enhancing interactive interconnectedness between the individual and society as well as promoting constructive activity.

social activity, methodological analysis, subjectivity, social relations, structural functionalism, axiology, social capital, digital activity, transformation.

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